Hey there Brand Builders… One thing I get asked a lot is this: 'Ailsa, how do I create great marketing campaigns without breaking a sweat (or the busting the bank balance)?' Well, seeing as you ask, it just so happens I've got five top tips for you right here… TIP...

By now you know I'm a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you didn’t...

Prior to B is for Brand, I was actually the proud owner of a cleaning company called Lossiemouth Cleaning Fairies! That's right, I’m a Branding Consultant and a Cleaning Fairy all rolled into one… You might be wondering how on earth these two seemingly unrelated...

Hey there Brand Builders ARE YOU STRUGGLING? So I'm just wondering where you're at with your content creation? Have you nailed it or are you struggling to come up with fresh and engaging ideas each month?Do you find yourself spending hours brainstorming and writing,...

Hey there… Running a small business can be a rollercoaster ride, don’t you think? There’s always so much to do and so little time. I don’t know about you, but I can find it hard to stay productive and get things done when juggling multiple responsibilities. Fear not,...

What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...

Hey there, Brand Builders!  Today, let's talk about something that affects us all: procrastination. I recently went to a ‘Lunch and Learn’ talk given by business coach Karen Astill and I loved the lessons she shared around ‘a different way of looking at...

The other day in my ‘Do One Thing,’ membership, we were exploring the idea of Brand Personality. Brand Personality is probably the hardest brand idea for most business owners to get their heads around. Used properly, it can be one of the most powerful and influential...

Something I hear a lot: HUGH SIGH… ‘I HATE marketing myself/my business.’ Does that sound like you? Where did all the joy go? Why is it so hard? Are you wondering why you have to spend soooo much time marketing your business? Why don’t people just flock to do business...

STUCK FOR INSPIRATION? DON'T BE! How do you come up with your creative ideas? If you're a small business owner, it can feel like you have to be amazing at everything. It can also feel like you have to constantly be original and creative in order to develop your...

Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...

B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if 'the thing is to begin...' HOW do you actually get started?Just don't over-complicate things for yourself in the beginning. Here's a SUPER-SIMPLE business plan to help you get underway and start making your dream...

You know you don’t HAVE to have a brand strategy, Right? But it may stand in the way your business growth if you don’t. Developing a stronger BRAND is only one of the many ways a business can improve its performance. If you’re a small business, or even a sole trader,...

The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.   GIVE YOUR BUSINESS THE BEST...

Hello! I don’t know if you really love getting unsolicited advice but, if I could give you just one little tip as a Branding Consultant, it’s this: WRITE A BRAND STRATEGY! I must admit, I do panic a little when you say you don’t have one… OK AILSA, SO WHY’S IT SO...

Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...

A high profile business re-named itself at the end of 2021...did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a long,...