THE B IS FOR BRAND
BRAND STORY
WHY B IS FOR BRAND?
Running a business is a juggling act. There’s the work itself, the staff, the cash flow and the customers, and somewhere at the bottom of the list sits “work on the brand”. We get it, and we’ve been there.
Before Ailsa was a branding consultant, she ran Lossiemouth Cleaning Fairies, a cleaning company with 16 staff. It’s a pretty unusual route into branding, but it taught her what matters most: she knows what it’s like to be the busy owner with a dozen competing priorities. She also saw what happens when you use your brand in every part of the business, from how the team answers the phone to how they turn up at the door, and she learned what’s realistic to do when time and money are tight.
That experience, plus 20+ years in brand and marketing, is why B is for Brand exists. We got fed up with the jargon, the smoke and mirrors and the mystery that surrounds branding in agency land.
So our strength is this. We keep it simple. We want any business owner to understand what to do to stay in control of the brand as the business grows. Once you’ve worked with us, you can build your brand yourself, or work with an agency and get far more out of the relationship and your spend.
WHO WE WORK WITH
We work with founder-led and family-run businesses, especially (but not only) in Scotland, and many are part of the country’s rural economy. That means farms diversifying, and it also means construction, recycling, sawmills and energy. We work with networking organisations, leisure facilities, food and drink producers, and professional services like lawyers and estate agents. The sectors vary, but the principles of building a brand are exactly the same.
HOW WE HELP
We’ve developed simple frameworks, including The Brand School Method™ and The Three Decision Questions™, so you can build a brand-led business with confidence. We also keep ahead of what’s changing in marketing, including how AI can help, and we’ve built our own tools and courses to help you make the most of it. The result is that you save time,
effort and money.
WHAT WE BELIEVE
We have three core beliefs (and a lot of rules about how to write and live up to your own beliefs or brand values)!
1.Always a school day. We never stop learning, and we share what we learn with you.
2.Busting a gut. We work hard to make branding clear, practical and genuinely useful.
3.Chatting while the kettle’s on. It’s the best way to start, so why not drop us an email or
give us a call?
Alternatively, sign up for our free Brand School newsletter for tips and advice.
B is for Brand is here to help you build your brand, grow your business and
Achieve Brand Clarity.