Firstly, is it worth following trends in marketing - do trends really matter? So glad you asked! Following trends can be both highly distracting and hugely time sapping and often, at the expense of getting the basics right. As a small business owner with limited time,...

You’ve got a side hustle (maybe even more than one). What next if you want to turn that into a business? This was my story. I had a side hustle—a little dream bubbling away alongside my main job. At first, it was just the occasional cup of coffee and a chat with a...

As the festive season approaches, there's no better time to support small, sustainable businesses. So here at B is for Brand we've pulled together a roundup of fabulous gift ideas from some of our clients, especially those focused on making a positive impact. Whether...

In the twelve years I've been a working parent I've tried every type of school holiday juggling known to parenthood. I've had teenagers looking after the kids in my home while I worked from the kitchen table. I've sent them to summer camp. I've involved Grandparents....

Marketing Planning! It’s something we small business owners often bat to the right, fret or procrastinate over. It can be the job that just never gets done. So if you are going to set aside time to write yourself a plan, how can you make sure you get it right first...

Is ‘Owner Overwhelm’ holding you back? In a world awash with products and services, what’s going to set your business apart from the rest? Well, it might not be a surprise to learn that here at B is for Brand Ltd, we’re going to suggest you use your brand! So what is...

Is ‘Owner Overwhelm’ holding you back? Do you ever think about how much more profitable your company could be ‘if only’ you could get on top of your marketing? Could you be tempted to free up your own time and give yourself the potential to make more money, by...

Tonight I hand over the presidency of Moray Business Women to the next willing volunteer! I can't believe how fast this year has flown by, so I thought I'd take a few moments to reflect what I've learned personally from the experience. I WANTED TO HIDE UNDER A ROCK! I...

We all make mistakes, right? Surely that's a universal truth... Even the ‘best’ experts in any field can’t be immune to the occasional slip-up and (I know, I know, you’d hardly believe this but…) the same is true for me. In a recent LinkedIn Live broadcast &...

Recently I was delighted to be asked to appear as a guest on THE BUFFALO SESSIONS podcast hosted by Jamie Stewart from Circle Networks. It was an even greater honour to be sat alongside social media expert Rik Courtney from Just Ask Rik, whose social media advice I...

Hey there Brand Builders… DO YOU NEED MARKETING HELP? As a small business owner, do you feel like your plate’s full enough already, without having to make time to ‘do marketing’ for your business? Well, I might just have some good news for you. Here at B is for Brand...

Is it your story…? This month, I’d like to take you on a little journey to explore a crucial aspect of crafting a compelling brand story. One big brand secret I’d like to share with you is that your brand story isn’t really about you! The real art to brand...

Hey there Brand Builders… One thing I get asked a lot is this: 'Ailsa, how do I create great marketing campaigns without breaking a sweat (or the busting the bank balance)?' Well, seeing as you ask, it just so happens I've got five top tips for you right here… TIP...

By now you know I'm a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you didn’t...

Prior to B is for Brand, I was actually the proud owner of a cleaning company called Lossiemouth Cleaning Fairies! That's right, I’m a Branding Consultant and a Cleaning Fairy all rolled into one… You might be wondering how on earth these two seemingly unrelated...

Hey there Brand Builders ARE YOU STRUGGLING? So I'm just wondering where you're at with your content creation? Have you nailed it or are you struggling to come up with fresh and engaging ideas each month?Do you find yourself spending hours brainstorming and writing,...

Hey there… Running a small business can be a rollercoaster ride, don’t you think? There’s always so much to do and so little time. I don’t know about you, but I can find it hard to stay productive and get things done when juggling multiple responsibilities. Fear not,...

What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...