Blog

 

Free Advice

Blog

WHAT IS A BRAND STORY?

WHAT IS A BRAND STORY?

Is it your story…? This month, I’d like to take you on a little journey to explore a crucial aspect of crafting a compelling brand story. One big brand secret I’d like to share with you is that your brand story isn’t really about you! The real art to brand...

read more
CREATING GREAT MARKETING FOR  YOUR SMALL BUSINESS

CREATING GREAT MARKETING FOR YOUR SMALL BUSINESS

Hey there Brand Builders… One thing I get asked a lot is this: 'Ailsa, how do I create great marketing campaigns without breaking a sweat (or the busting the bank balance)?' Well, seeing as you ask, it just so happens I've got five top tips for you right here… TIP...

read more
HOW DO I COME UP WITH MY BRAND RULES, AILSA?

HOW DO I COME UP WITH MY BRAND RULES, AILSA?

By now you know I'm a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you didn’t...

read more
MY UNIQUE CAREER PATH…

MY UNIQUE CAREER PATH…

Prior to B is for Brand, I was actually the proud owner of a cleaning company called Lossiemouth Cleaning Fairies! That's right, I’m a Branding Consultant and a Cleaning Fairy all rolled into one… You might be wondering how on earth these two seemingly unrelated...

read more
WHAT IS CONTENT CLUB?

WHAT IS CONTENT CLUB?

Hey there Brand Builders ARE YOU STRUGGLING? So I'm just wondering where you're at with your content creation? Have you nailed it or are you struggling to come up with fresh and engaging ideas each month?Do you find yourself spending hours brainstorming and writing,...

read more
HOW TO BE PRODUCTIVE AS A SMALL  BUSINESS OWNER

HOW TO BE PRODUCTIVE AS A SMALL BUSINESS OWNER

Hey there… Running a small business can be a rollercoaster ride, don’t you think? There’s always so much to do and so little time. I don’t know about you, but I can find it hard to stay productive and get things done when juggling multiple responsibilities. Fear not,...

read more
PERSONAL BRAND vs BUSINESS BRAND

PERSONAL BRAND vs BUSINESS BRAND

What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...

read more
Procrastination

Procrastination

Hey there, Brand Builders!  Today, let's talk about something that affects us all: procrastination. I recently went to a ‘Lunch and Learn’ talk given by business coach Karen Astill and I loved the lessons she shared around ‘a different way of looking at...

read more
Brand Personality

Brand Personality

The other day in my ‘Do One Thing,’ membership, we were exploring the idea of Brand Personality. Brand Personality is probably the hardest brand idea for most business owners to get their heads around. Used properly, it can be one of the most powerful and influential...

read more
DO YOU HATE MARKETING?

DO YOU HATE MARKETING?

Something I hear a lot: HUGH SIGH… ‘I HATE marketing myself/my business.’ Does that sound like you? Where did all the joy go? Why is it so hard? Are you wondering why you have to spend soooo much time marketing your business? Why don’t people just flock to do business...

read more
Marketing Your Small Business on Black Friday

Marketing Your Small Business on Black Friday

Everyone’s doing it, so it must be a good thing, right?It’s pretty easy to work out that giving a large discount will mean that you have to attract more customers overall during the space of Black Friday weekend.You might even need to factor in additional advertising...

read more
HOW TO GENERATE CREATIVE IDEAS

HOW TO GENERATE CREATIVE IDEAS

STUCK FOR INSPIRATION? DON'T BE! How do you come up with your creative ideas? If you're a small business owner, it can feel like you have to be amazing at everything. It can also feel like you have to constantly be original and creative in order to develop your...

read more
HOW TO WRITE GOOD BRAND VALUES

HOW TO WRITE GOOD BRAND VALUES

Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...

read more
Super Simple Business Plan

Super Simple Business Plan

B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if 'the thing is to begin...' HOW do you actually get started?Just don't over-complicate things for yourself in the beginning. Here's a SUPER-SIMPLE business plan to help you get underway and start making your dream...

read more
DOES MY BUSINESS NEED A ‘WHY’?

DOES MY BUSINESS NEED A ‘WHY’?

You know you don’t HAVE to have a brand strategy, Right? But it may stand in the way your business growth if you don’t. Developing a stronger BRAND is only one of the many ways a business can improve its performance. If you’re a small business, or even a sole trader,...

read more
HOW TO HELP YOUR SMALL BUSINESS SURVIVE TOUGH TIMES

HOW TO HELP YOUR SMALL BUSINESS SURVIVE TOUGH TIMES

The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.   GIVE YOUR BUSINESS THE BEST...

read more
DO ONE THING

DO ONE THING

Hello! I don’t know if you really love getting unsolicited advice but, if I could give you just one little tip as a Branding Consultant, it’s this: WRITE A BRAND STRATEGY! I must admit, I do panic a little when you say you don’t have one… OK AILSA, SO WHY’S IT SO...

read more
Planning Your Elevator Pitch

Planning Your Elevator Pitch

Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...

read more
Renaming your Business – is it ever a good idea?

Renaming your Business – is it ever a good idea?

A high profile business re-named itself at the end of 2021...did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a long,...

read more
ARE YOU BEING CLEAR ABOUT YOUR BRAND?

ARE YOU BEING CLEAR ABOUT YOUR BRAND?

At B is for Brand, the working day is all about helping clients Achieve Brand Clarity. I like to call it the ‘ABCs’ of branding (see what I did there?) One of the first questions I ask clients in our Brand Workshops is: ‘WHAT IS A BRAND?’ Usually there’s quite a lot...

read more

BRAND SCHOOL

I’ve got a great little series of bite-sized training videos for you that will take you through the logical steps required to write a great Brand Strategy for your business.