Build your brand – GROW YOUR BUSINESS
Build Your Brand – Grow Your Business
Strategy · Thinking · Advice ·Direction
At B is for Brand we help you understand how to make brand-led decisions. Becoming a brand-led business not only sharpens your message but it also brings focus to how your business operates.
A brand-led business is clear and consistent, whether that’s guiding your teams with day-to-day decision-making, ensuring good quality marketing and content creation or whether that’s in the way your business uses AI tools. Your Brand Strategy is the key to being in control.
At B is for Brand, we help you develop a concise, useable strategy document plus written guidance on your next steps. Plus if you’re a well-established business thinking of the next steps, we can support you to turn your brand into an asset that will add financial value to the business whether negotiating a merger, acquisition or exit.
We don’t ‘do your marketing’ for you. We help you understand how to get it right, so that you save time, effort and money.
Consultancy doesn’t always come with a physical output, because the value is the thinking, the direction and you learning to make the calls that stop you wasting money or inadvertently taking your business down a less valuable path.
If that sounds like the kind of support you need, you’re in the right place.
CURIOUS ABOUT HOW TO GET STARTED?
The Brand-Led Business is a short three-session training course to help you understand how to improve your business branding.
The first step is to come along to our FREE webinar: The Hidden Reason You’re Not Getting What You Want From AI and find out more about what it means to be a brand-led business.
The hidden reason you’re not getting what you want from AI is the exact same reason you’re spending more than you need to in time effort and money in marketing your business. It’s also the reason you sometimes notice inconsistencies in things you or your team are producing for your business.
Writing a Brand Strategy is the key thing you need to do to move forward and in this 60 minute session, we explain more about how and why it’s the missing piece in your business.
Key features:
- Understand how to make decisions like a brand-led business
- Make quick wins towards improving your brand
- Learn how to take your brand to the next level
- Learn how to align your people and your AI so that you save time, effort and money marketing your business.
Feel fully confident about what a brand is, what your brand is and gain the knowledge, confidence and skills you need to get the most out of your brand as you take your business to the next level.
READY TO JOIN Brand School?
What if you could have your own branding consultant with 25 years of brand and marketing experience by your side, every step of the way as you build your brand and grow your business?
Well, now you can!
STEP 1: Sign yourself or a member of your marketing team up for Brand School.
STEP 2: Learn how to be a brand-led business straight away.
Membership of Brand School costs just £75 per month and there is no minimum commitment.
Take the first step today.
WRITE A BRAND STRATEGY!
This is our number one tip for growing your business.
So why’s it so important?
If you’re a brand-led business, your business decision-making, marketing, messaging and internal activity will be guided by what’s written in your Brand Strategy document.
Brand (as we’re sure you know) is absolutely not just about your logo, but it’s also not just about your wording, your tone, your imagery, your style OR your content themes.
There are many, many moving parts to building a strong brand. Success lies in the finer detail and in having a solid strategy to guide everything you do.
If you’re a brand-led business, you stand out from the crowd. You don’t have to worry about competitors and you don’t have to spend as much time, effort and money attracting attention to your business. Your business has clarity, consistency, creativity and control.
Who doesn’t like the sound of that?
Brand is about how your business comes across, not only to your customers, but to all of your audiences including your staff.
Business decision making…things like who you hire, what products and services you deliver and what kind of experience your customer gets should ALL be guided by your Brand Strategy.
Miss this vital part of business planning and the result is a feeling of being overwhelmed, confused and like your time, money and effort is going to waste because your marketing’s not working.
We don’t want that to be your brand story and with us by your side, it won’t be.
join brand school
Our Brand School membership is a guided membership designed to help you build the knowledge, skills and confidence you need to build your brand and grow your business.
What’s in the membership?
A monthly support package including:
A brand & marketing audit of your business
Weekly emails with advice and guidance to keep you on track
Fortnightly ‘drop-in’ group calls to talk through your brand issues
Monthly Zoom workshops, where we focus on a topic and you can get together with other small business owners and marketing professionals to network, collaborate and chat about your brand building challenges
Access to the private Brand School private community, where you can get feedback on your brand building projects and bounce your ideas off not only us, but your fellow small business owners and marketing professionals too
A library of resources, including videos, audio files, worksheets, templates and guides, to help you take action and make real progress
The focus is on taking small, achievable steps towards improving your brand.
Even small changes can make a BIG difference.
All of this for just £75 per month!