The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.  


Here at B is for Brand, I’m really  championing the fight for survival. I really wanted to find a way to help you, the small business owner, find the time to do things that will give your business a boost, so that you have the best chance to endure in times of economic downturn. 

I offer different methods of coaching, from my exclusive 1-1 Brand Coaching sessions, to group sessions, to online videos.  Now I’ve just launched a new Email Membership called ‘Do One Thing.’

B is for Brand with Ailsa Stanson Brand Tips


Getting your business into the position where it IS top of mind and you DO have loyal customers is really what the membership is all about.

I want to do anything I can help small businesses survive and thrive and I really believe my new membership is a cost effective way of doing that.  ‘Do One Thing’ helps small biz owners WIN at getting their message clear and finding new ways to grow their business without necessarily spending lots of money.”


When I was setting up the membership, a friend asked: ‘Why would I want to spend all year working on my brand? Isn’t that just a three month project?’ 

The answer to this query is that branding is a marathon, not a sprint. I believe that developing your brand is a job that’s never really ‘finished.’ As your business grows and evolves, so does your brand.  Don’t believe me?  Just look at any of the big companies for evidence. They pay out huge amounts of money every year working on growing and developing their brands!

Brand development involves continually looking at your business STRATEGY, IMAGE and EXPERIENCE and I think that it’s actually one of the big missed opportunities for most small to medium sized businesses.

REGISTRATION IS NOW OPEN for ‘Do One Thing’ and it costs just £20 per month. 

Head to the MEMBERSHIP tab to find out more and to sign up.

Don’t really understand what an email membership is? Head to the MEMBERSHIP tab to find out more!