What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...

Hey there, Brand Builders!  Today, let's talk about something that affects us all: procrastination. I recently went to a ‘Lunch and Learn’ talk given by business coach Karen Astill and I loved the lessons she shared around ‘a different way of looking at...

The other day in my ‘Do One Thing,’ membership, we were exploring the idea of Brand Personality. Brand Personality is probably the hardest brand idea for most business owners to get their heads around. Used properly, it can be one of the most powerful and influential...

Something I hear a lot: HUGH SIGH… ‘I HATE marketing myself/my business.’ Does that sound like you? Where did all the joy go? Why is it so hard? Are you wondering why you have to spend soooo much time marketing your business? Why don’t people just flock to do business...

STUCK FOR INSPIRATION? DON'T BE! How do you come up with your creative ideas? If you're a small business owner, it can feel like you have to be amazing at everything. It can also feel like you have to constantly be original and creative in order to develop your...

Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...

B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if 'the thing is to begin...' HOW do you actually get started?Just don't over-complicate things for yourself in the beginning. Here's a SUPER-SIMPLE business plan to help you get underway and start making your dream...

You know you don’t HAVE to have a brand strategy, Right? But it may stand in the way your business growth if you don’t. Developing a stronger BRAND is only one of the many ways a business can improve its performance. If you’re a small business, or even a sole trader,...

The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.   GIVE YOUR BUSINESS THE BEST...

Hello! I don’t know if you really love getting unsolicited advice but, if I could give you just one little tip as a Branding Consultant, it’s this: WRITE A BRAND STRATEGY! I must admit, I do panic a little when you say you don’t have one… OK AILSA, SO WHY’S IT SO...

Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...

A high profile business re-named itself at the end of 2021...did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a long,...

To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very forefront of exclusive social...

As we begin to head towards Christmas (yes, it's time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our brain is not rational, our brain is...

I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to...

The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company culture. In the...