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HOW TO WRITE GOOD BRAND VALUES

HOW TO WRITE GOOD BRAND VALUES

Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...

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Super Simple Business Plan

Super Simple Business Plan

B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if 'the thing is to begin...' HOW do you actually get started?Just don't over-complicate things for yourself in the beginning. Here's a SUPER-SIMPLE business plan to help you get underway and start making your dream...

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DOES MY BUSINESS NEED A ‘WHY’?

DOES MY BUSINESS NEED A ‘WHY’?

You know you don’t HAVE to have a brand strategy, Right? But it may stand in the way your business growth if you don’t. Developing a stronger BRAND is only one of the many ways a business can improve its performance. If you’re a small business, or even a sole trader,...

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HOW TO HELP YOUR SMALL BUSINESS SURVIVE TOUGH TIMES

HOW TO HELP YOUR SMALL BUSINESS SURVIVE TOUGH TIMES

The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.   GIVE YOUR BUSINESS THE BEST...

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DO ONE THING

DO ONE THING

Hello! I don’t know if you really love getting unsolicited advice but, if I could give you just one little tip as a Branding Consultant, it’s this: WRITE A BRAND STRATEGY! I must admit, I do panic a little when you say you don’t have one… OK AILSA, SO WHY’S IT SO...

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Planning Your Elevator Pitch

Planning Your Elevator Pitch

Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...

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Renaming your Business – is it ever a good idea?

Renaming your Business – is it ever a good idea?

A high profile business re-named itself at the end of 2021...did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a long,...

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ARE YOU BEING CLEAR ABOUT YOUR BRAND?

At B is for Brand, the working day is all about helping clients Achieve Brand Clarity. I like to call it the ‘ABCs’ of branding (see what I did there?) One of the first questions I ask clients in our Brand Workshops is: ‘WHAT IS A BRAND?’ Usually there’s quite a lot...

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Happy Birthday B is for Brand…?

Do you love or loathe LinkedIn ‘anniversaries’?  Recently, the platform highlighted to me that it was the 4th anniversary of B is for Brand. It can’t really be four years.  In April 2016, I was still happily the Head Fairy at Lossiemouth Cleaning Fairies Ltd...

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Is your brand cool like FB?

Is your brand cool like FB?

To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very forefront of exclusive social...

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How emotion influences buying

How emotion influences buying

As we begin to head towards Christmas (yes, it's time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our brain is not rational, our brain is...

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Together we grow

Together we grow

I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to...

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What is employee engagement?

What is employee engagement?

The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company culture. In the...

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More thoughts on beginning…

More thoughts on beginning…

I love how animated people get when they share with me the story of where their brand idea began, the journey they’ve been on and the struggles their brand faced before they came to the point where they met me. They draw me in with the magic, the enthusiasm and the...

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The trick is simply to begin…

Wow. What a whirlwind the past couple of months have been! On 31st of January 2018 I closed a thriving domestic cleaning business, Lossiemouth Cleaning Fairies Ltd and returned to my 'true calling', as a corporate Branding Consultant. I do sometimes wonder if I'm the...

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BRAND SCHOOL

I’ve got a great little series of bite-sized training videos for you that will take you through the logical steps required to write a great Brand Strategy for your business.