If you find selling hard, what can you do?
It seems obvious but stop for a minute and ask yourself this: When was the last time I actually ASKED for the sale in my marketing?
Whether it’s a social media post, an email newsletter, or in person… are you asking people to buy your product or service on a daily basis? If you’re not, then please don’t be surprised if you’re not selling as much as you want to.
Small business owners often say things like “I don’t want to seem pushy” or “Selling gives me the ick!” But what would give you the bigger ick? Having to go back to working for someone else? Losing the freedom of the lifestyle you’ve created? Having to close the business you’ve been building because you can’t make the numbers work (not because the product or service isn’t any good)? So, if you find selling hard, what can you do?
Luckily, friends, there’s a simple answer to this! Automate your sales process…
NEVER BE AFRAID TO SELL YOUR OFFER
When you automate your sales process, you take YOU out of the selling bit as far as you can. Of course, people buy from people, and you should NEVER be afraid to sell your offer. Your customers would far rather hear it from you and get the satisfaction of making your day when they say ‘yes!’ to the sale.
However, if you automate as much as you can, you can be selling MORE than you feel comfortable with, which will, in turn, lead to more sales. It will also help you sell to people that you’re not regularly meeting with or talking to. How good would it feel to sell something to a completely random stranger???
Automating your sales process is a GREAT way to build your brand and grow your business. If you want help figuring out how to do this… then why not join our ‘Do One Thing’ membership, which is the best way for small business owners to get started working with us?
FIVE TOP TIPS TO AUTOMATE YOUR SALES PROCESS
1. Automate Your Email Marketing
It’s time to let your emails do the talking for you. Set up automated email sequences that nurture your leads and keep them warm. Whether it’s a welcome email when someone joins your list or a follow-up after a cart abandonment, these emails keep your business front of mind without you having to lift a finger. Just imagine waking up to sales that happened while you were asleep. Yes, please!
2. Schedule Your Social Media Posts
We all know consistency is key on social media, but who has time to post every day? Here’s a trick—use scheduling tools like Buffer or Hootsuite to automate your posts. That way, you’re still showing up regularly in your audience’s feed without having to be glued to your phone 24/7. Bonus tip: Don’t forget to include a call-to-action in those posts. Remember, ASK for the sale!
3. Implement a Chatbot
How great would it be if your website could talk to your visitors for you? With a chatbot, it can! Chatbots can answer common questions, guide potential customers to the right products, and even close sales—all without you being there. It’s like having a personal assistant who works 24/7, even on holidays!
4. Use a CRM to Automate Follow-Ups
Following up with leads is crucial, but it’s also time-consuming. That’s where a CRM comes in. With a good CRM, you can set up automated follow-ups so that no lead ever slips through the cracks. It’s like having a little nudge working behind the scenes, reminding your customers why they wanted to work with you in the first place.
5. Offer Online Booking or Purchasing Options
Make it as easy as possible for your customers to buy from you. If you’re offering services, implement an online booking system so clients can see your availability and book without any back-and-forth emails. If you’re selling products, make sure your e-commerce site is smooth and easy to navigate. The fewer obstacles between your customer and the checkout, the better!
JOIN ‘DO ONE THING!’
So, there you have it—five simple ways to automate your sales process and take some of the pressure off. Selling doesn’t have to be hard, and with the right tools in place, you can actually start to enjoy it. After all, what’s not to love about making money while you sleep?
If you need help getting started, you know where to find us. Our ‘Do One Thing’ membership is packed with practical tips and support to help you grow your business. Let’s get you selling!
Bye for now…
B is for Brand – Achieve Brand Clarity
