To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very forefront of exclusive social...

As we begin to head towards Christmas (yes, it's time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our brain is not rational, our brain is...

I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to...

The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company culture. In the...

I love how animated people get when they share with me the story of where their brand idea began, the journey they’ve been on and the struggles their brand faced before they came to the point where they met me. They draw me in with the magic, the enthusiasm and the...