The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process.

Involve your employees in the development of your company culture. In the beginning there is a conversation, and following this put in place special ways of working that will form the bedrock of your organisation’s branded culture.

Then you must make sure that the conversation is ongoing. If you’re not communicating, you’re not engaging. Always be open to new ideas employees put forward, as long as they have synergy with the brand culture you have agreed upon.

The process of employee engagement is not a ‘one off’ event. It is an ever present state of mind and is built into everything you, as the owner, director of management team must think about. Always have front of mind the question: “How can I involve my employees in this?”

You’ll be winning at employee engagement when:

  • You’re actively working together, creating and evolving the right conditions for everyone to do their very best at work
  • employees feel genuinely committed to your organisation’s goals and values
  • your workforce is motivated to contribute to the success of the business
  • people willingly, proactively and spontaneously talk and act as brand ambassadors.

Can you imagine how much value it would add to your business if every member of staff enthusiastically delivered your brand messages, clearly and consistently, every time your brand cropped up in their day to day conversations? Bearing that thought in mind, perhaps now you can imagine that employee engagement is not only vital to developing a happy workforce, but underpins your ability as an organisation to deliver a real brand experience to your customers.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

Simon Sinek, author best known for “Start with Why.”