The sad fact is that businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers. GIVE YOUR BUSINESS THE BEST...
Hello! I don’t know if you really love getting unsolicited advice but, if I could give you just one little tip as a Branding Consultant, it’s this: WRITE A BRAND STRATEGY! I must admit, I do panic a little when you say you don’t have one… OK AILSA, SO WHY’S IT SO...
Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...
A high profile business re-named itself at the end of 2021…did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a...
At B is for Brand, the working day is all about helping clients Achieve Brand Clarity. I like to call it the ‘ABCs’ of branding (see what I did there?) One of the first questions I ask clients in our Brand Workshops is: ‘WHAT IS A BRAND?’ Usually there’s quite a lot...
