Everyone’s doing it, so it must be a good thing, right?It’s pretty easy to work out that giving a large discount will mean that you have to attract more customers overall during the space of Black Friday weekend.You might even need to factor in additional advertising...
STUCK FOR INSPIRATION? DON’T BE! How do you come up with your creative ideas? If you’re a small business owner, it can feel like you have to be amazing at everything. It can also feel like you have to constantly be original and creative in order to develop...
Here’s my unpopular opinion: Most companies have reeeeeaaaaalllly BORING brand values. Like, falling asleep, ignored like the wallpaper in the second bedroom kind of boring.Which is a massive shame and a REAL missed opportunity.So how do you make sure that your biz is...
B IS FOR BRAND SUPER-SIMPLE BUSINESS PLAN So if ‘the thing is to begin…’ HOW do you actually get started?Just don’t over-complicate things for yourself in the beginning. Here’s a SUPER-SIMPLE business plan to help you get underway and...
You know you don’t HAVE to have a brand strategy, Right? But it may stand in the way your business growth if you don’t. Developing a stronger BRAND is only one of the many ways a business can improve its performance. If you’re a small business, or even a sole trader,...
