Is your brand cool like FB?

Is your brand cool like FB?

Nov 5, 2019

To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very forefront of exclusive social...

All about LOGO

Apr 22, 2019

Sometimes brand IS about logo. So what makes a great logo? B is for Brand.

How emotion influences buying

How emotion influences buying

Nov 21, 2018

As we begin to head towards Christmas (yes, it’s time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our brain is not rational, our...
Together we grow

Together we grow

Oct 1, 2018

I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to...
What is employee engagement?

What is employee engagement?

Sep 1, 2018

The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company culture. In the...