Blog - Ailsa Stinson of B is for Brand Marketing Agency Moray

Planning Your Elevator Pitch

Feb 21, 2022

Here are B is for Brand’s five simple steps to help you plan your ‘Elevator Pitch,’ so you’re never stuck for words again when someone asks you what you do. Step 1 – Say ‘Hello’, say ‘I’m (your name)’, say, ‘It’s lovely to meet you!’ Step 2 – Say: ‘My business is...

Renaming your Business – is it ever a good idea?

Jan 21, 2022

A high profile business re-named itself at the end of 2021…did this news catch your attention? There are only a very few circumstances under which it might be beneficial to re-name a brand. After all, building a brand is a marathon, not a sprint and it takes a...

ARE YOU BEING CLEAR ABOUT YOUR BRAND?

May 6, 2021

At B is for Brand, the working day is all about helping clients Achieve Brand Clarity. I like to call it the ‘ABCs’ of branding (see what I did there?) One of the first questions I ask clients in our Brand Workshops is: ‘WHAT IS A BRAND?’ Usually there’s quite a lot...

Happy Birthday B is for Brand…?

Apr 29, 2020

Do you love or loathe LinkedIn ‘anniversaries’? Recently, the platform highlighted to me that it was the 4th anniversary of B is for Brand. It can’t really be four years. In April 2016, I was still happily the Head Fairy at Lossiemouth Cleaning Fairies Ltd...

Is your brand cool like FB?

Nov 5, 2019

To say my interest was piqued when my good friend and digital media professional Alison Read sent me a link about the new Facebook rebrand can only be described as an understatement. Fifteen years ago, Facebook was at the very forefront of exclusive social...