As we begin to head towards Christmas (yes, it’s time to admit that we are), I have been spending some time thinking about why we end up buying what we buy. Respected ‘Persuasion Psychologist’ Bart Schutz once succinctly said, “Our brain is not rational, our...
I was delighted when I was approached earlier this year to help the team at Moray Chamber of Commerce review their brand positioning. The Chamber was looking to take its offer to the next level and the board recognised that developing their brand was key to...
The first step is to develop a company culture that reflects your core brand strategy. If you do this, staff becoming brand ambassadors will eventually be a natural and organic process. Involve your employees in the development of your company culture. In the...
I love how animated people get when they share with me the story of where their brand idea began, the journey they’ve been on and the struggles their brand faced before they came to the point where they met me. They draw me in with the magic, the enthusiasm and the...
Wow. What a whirlwind the past couple of months have been! On 31st of January 2018 I closed a thriving domestic cleaning business, Lossiemouth Cleaning Fairies Ltd and returned to my ‘true calling’, as a corporate Branding Consultant. I do sometimes wonder...
