What’s the difference and do I need both? During a presentation I was giving in a networking group I belong to, someone recently asked me what the difference was between personal branding and business branding. I thought that might be a question you also ponder. So...
Hey there, Brand Builders! Today, let’s talk about something that affects us all: procrastination. I recently went to a ‘Lunch and Learn’ talk given by business coach Karen Astill and I loved the lessons she shared around ‘a different way of looking at...
The other day in my ‘Do One Thing,’ membership, we were exploring the idea of Brand Personality. Brand Personality is probably the hardest brand idea for most business owners to get their heads around. Used properly, it can be one of the most powerful and influential...
Something I hear a lot: HUGH SIGH… ‘I HATE marketing myself/my business.’ Does that sound like you? Where did all the joy go? Why is it so hard? Are you wondering why you have to spend soooo much time marketing your business? Why don’t people just flock to do business...
Everyone’s doing it, so it must be a good thing, right?It’s pretty easy to work out that giving a large discount will mean that you have to attract more customers overall during the space of Black Friday weekend.You might even need to factor in additional advertising...
