DO YOU NEED MARKETING HELP?

DO YOU NEED MARKETING HELP?

Hey there Brand Builders… DO YOU NEED MARKETING HELP? As a small business owner, do you feel like your plate’s full enough already, without having to make time to ‘do marketing’ for your business? Well, I might just have some good news for you. Here at B is for Brand...
WHAT IS A BRAND STORY?

WHAT IS A BRAND STORY?

Is it your story…? This month, I’d like to take you on a little journey to explore a crucial aspect of crafting a compelling brand story. One big brand secret I’d like to share with you is that your brand story isn’t really about you! The real art to brand...
CREATING GREAT MARKETING FOR  YOUR SMALL BUSINESS

CREATING GREAT MARKETING FOR YOUR SMALL BUSINESS

Hey there Brand Builders… One thing I get asked a lot is this: ‘Ailsa, how do I create great marketing campaigns without breaking a sweat (or the busting the bank balance)?’ Well, seeing as you ask, it just so happens I’ve got five top tips for you...
HOW DO I COME UP WITH MY BRAND RULES, AILSA?

HOW DO I COME UP WITH MY BRAND RULES, AILSA?

By now you know I’m a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you...
MY UNIQUE CAREER PATH…

MY UNIQUE CAREER PATH…

Prior to B is for Brand, I was actually the proud owner of a cleaning company called Lossiemouth Cleaning Fairies! That’s right, I’m a Branding Consultant and a Cleaning Fairy all rolled into one… You might be wondering how on earth these two seemingly unrelated...
WHAT IS CONTENT CLUB?

WHAT IS CONTENT CLUB?

Hey there Brand Builders ARE YOU STRUGGLING? So I’m just wondering where you’re at with your content creation? Have you nailed it or are you struggling to come up with fresh and engaging ideas each month?Do you find yourself spending hours brainstorming...