Firstly, is it worth following trends in marketing – do trends really matter? So glad you asked! Following trends can be both highly distracting and hugely time sapping and often, at the expense of getting the basics right. As a small business owner with limited...
You’ve got a side hustle (maybe even more than one). What next if you want to turn that into a business? This was my story. I had a side hustle—a little dream bubbling away alongside my main job. At first, it was just the occasional cup of coffee and a chat with a...
As the festive season approaches, there’s no better time to support small, sustainable businesses. So here at B is for Brand we’ve pulled together a roundup of fabulous gift ideas from some of our clients, especially those focused on making a positive...
If you find selling hard, what can you do? It seems obvious but stop for a minute and ask yourself this: When was the last time I actually ASKED for the sale in my marketing? Whether it’s a social media post, an email newsletter, or in person… are you asking...
In the twelve years I’ve been a working parent I’ve tried every type of school holiday juggling known to parenthood. I’ve had teenagers looking after the kids in my home while I worked from the kitchen table. I’ve sent them to summer camp....
As a small business owner, it’s easy to get caught up working ‘in’ the business rather than ‘on’ it. The demands of running a business (aka feeling like you’ve got to keep a million plates spinning at once) can make it seem impossible to take...
