We pay for Zoom even though we already have Google Meet. There. We said it. Every month, we pay for a Zoom subscription. And every month, we also pay for Google Workspace (which includes Google Meet). We’re literally paying twice for the same thing....
Have you ever felt a tiny bit jealous that in some sectors, businesses seem to grow in spite of their brand, not because of it? Many businesses feel they need to be all singing, all dancing and everywhere, all of the time, just to stand still. So what can be learned...
This week, I watched the new John Lewis Christmas advert and something very strange happened. Not in the advert. In me. I felt… seen. In fact, a bit too seen. There are divided views on the internet about whether they got it ‘right’...
When you start a business and it’s just you, in many ways it’s very hard, but in some ways it’s alsoeasy. You know how to talk to your customers. You know what your brand stands for. And if youwant to change direction, you just… do it. But then your business...
When two companies join forces, whether it’s a merger or an acquisition it’s tempting to treat it like a logistics project. Except…behind every company are its people. Staff wondering what this means for their job. Customers squinting at a new name. Stakeholders...
At B is for Brand we’re HUGE fans of consistency but this month we’re asking…is there such a thing as too consistent? If you’ve followed us for a while, you will definitely have heard us say that consistency is key. We’ve said it a lot. But what if consistency could...
