When two companies join forces, whether it’s a merger or an acquisition it’s tempting to treat it like a logistics project. Except…behind every company are its people. Staff wondering what this means for their job. Customers squinting at a new name. Stakeholders...
At B is for Brand we’re HUGE fans of consistency but this month we’re asking…is there such a thing as too consistent? If you’ve followed us for a while, you will definitely have heard us say that consistency is key. We’ve said it a lot. But what if consistency could...
Firstly, is it worth following trends in marketing – do trends really matter? So glad you asked! Following trends can be both highly distracting and hugely time sapping and often, at the expense of getting the basics right. As a small business owner with limited...
You’ve got a side hustle (maybe even more than one). What next if you want to turn that into a business? This was my story. I had a side hustle—a little dream bubbling away alongside my main job. At first, it was just the occasional cup of coffee and a chat with a...
As the festive season approaches, there’s no better time to support small, sustainable businesses. So here at B is for Brand we’ve pulled together a roundup of fabulous gift ideas from some of our clients, especially those focused on making a positive...
If you find selling hard, what can you do? It seems obvious but stop for a minute and ask yourself this: When was the last time I actually ASKED for the sale in my marketing? Whether it’s a social media post, an email newsletter, or in person… are you asking...
