When you start a business and it’s just you, in many ways it’s very hard, but in some ways it’s alsoeasy. You know how to talk to your customers. You know what your brand stands for. And if youwant to change direction, you just… do it. But then your business...
When two companies join forces, whether it’s a merger or an acquisition it’s tempting to treat it like a logistics project. Except…behind every company are its people. Staff wondering what this means for their job. Customers squinting at a new name. Stakeholders...
At B is for Brand we’re HUGE fans of consistency but this month we’re asking…is there such a thing as too consistent? If you’ve followed us for a while, you will definitely have heard us say that consistency is key. We’ve said it a lot. But what if consistency could...
Firstly, is it worth following trends in marketing – do trends really matter? So glad you asked! Following trends can be both highly distracting and hugely time sapping and often, at the expense of getting the basics right. As a small business owner with limited...
You’ve got a side hustle (maybe even more than one). What next if you want to turn that into a business? This was my story. I had a side hustle—a little dream bubbling away alongside my main job. At first, it was just the occasional cup of coffee and a chat with a...
