Branding After a Merger or Acquisition

Branding After a Merger or Acquisition

Branding After a Merger or Acquisition: The aes renewables Story Buying another business opens up possibilities. New expertise. New customers. New people. A chance to grow into something you couldn’t have built quite so quickly on your own. It also leaves you...
Should I switch from ChatGPT to Claude? Here’s what to do first

Should I switch from ChatGPT to Claude? Here’s what to do first

If you’ve recently been wondering whether you should switch from ChatGPT to Claude, you’re not the only one. Claude is receiving a great deal of attention right now, as millions of people are sharing comparisons online and every second marketing influencer post seems...
WHY WE THINK YOUR NICHE ISN’T YOUR AUDIENCE

WHY WE THINK YOUR NICHE ISN’T YOUR AUDIENCE

We pay for Zoom even though we already have Google Meet.   There. We said it. Every month, we pay for a Zoom subscription. And every month, we also pay for Google Workspace (which includes Google Meet). We’re literally paying twice for the same thing....
THRIVING BUSINESSES WITH NO BRAND. WHAT’S REALLY GOING ON?

THRIVING BUSINESSES WITH NO BRAND. WHAT’S REALLY GOING ON?

Have you ever felt a tiny bit jealous that in some sectors, businesses seem to grow in spite of their brand, not because of it? Many businesses feel they need to be all singing, all dancing and everywhere, all of the time, just to stand still. So what can be learned...