How to Use Brand to Make a Merger or Acquisition Actually Work

How to Use Brand to Make a Merger or Acquisition Actually Work

When two companies join forces, whether it’s a merger or an acquisition it’s tempting to treat it like a logistics project. Except…behind every company are its people. Staff wondering what this means for their job. Customers squinting at a new name. Stakeholders...
Is Your Brand Consistent, or Boring?

Is Your Brand Consistent, or Boring?

At B is for Brand we’re HUGE fans of consistency but this month we’re asking…is there such a thing as too consistent? If you’ve followed us for a while, you will definitely have heard us say that consistency is key. We’ve said it a lot. But what if consistency could...
SMALL BUSINESS MARKETING TRENDS FOR 2025

SMALL BUSINESS MARKETING TRENDS FOR 2025

Firstly, is it worth following trends in marketing – do trends really matter? So glad you asked! Following trends can be both highly distracting and hugely time sapping and often, at the expense of getting the basics right. As a small business owner with limited...
What is the Dream Combo?

What is the Dream Combo?

In this AI generated podcast produced by Notebook  LM: https://notebooklm.google/ find out more about the Dream Combo Offer recently launched as a collaboration between B is for Brand Ltd and Jamie Stewart, CEO of global networking community, Circle...