HOW DO I COME UP WITH MY BRAND RULES, AILSA?

HOW DO I COME UP WITH MY BRAND RULES, AILSA?

By now you know I’m a big fan of writing things down, right? If you haven’t been applying any rules, now is the right moment to think what the rules might be. Ooohh! Guess what document will help you with that? Of course! Your Brand Strategy. STEP 1: Maybe you...